{"id":603,"date":"2022-06-15T14:49:29","date_gmt":"2022-06-15T18:49:29","guid":{"rendered":"https:\/\/www.insight-safari.com\/?page_id=603"},"modified":"2023-08-30T09:19:24","modified_gmt":"2023-08-30T13:19:24","slug":"howwedoit","status":"publish","type":"page","link":"https:\/\/www.insight-safari.com\/index.php\/howwedoit\/","title":{"rendered":""},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”54px|0px|0|0px|false|false” top_divider_style=”waves2″ top_divider_color=”#668625″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”50px|0px|33px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”|||on|||||” header_text_align=”center” header_font_size=”65px” global_colors_info=”{}”]<\/p>\n

OUR PHILOSOPHY<\/b><\/span><\/h1>\n

<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_equal=”on” _builder_version=”4.16″ custom_padding=”0|0px|0|0px|false|false” global_colors_info=”{}” column_structure=”2_5,3_5″][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”http:\/\/www.insight-safari.com\/wp-content\/uploads\/2022\/06\/I-speak-to-everyone-in-the-same-way-whether-he-is-the-garbage-man-or-the-president-of-the-university.-\u2015-Albert-Einstein.png” align_tablet=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ custom_padding=”0px||” global_colors_info=”{}” align_phone=”center”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.1″ hover_enabled=”0″ global_colors_info=”{}” text_font_size=”30px” text_letter_spacing=”1px” sticky_enabled=”0″ text_line_height=”0.75em”]<\/p>\n

We believe the best research is anchored in\u00a0respect.<\/em>\u00a0We strive to treat every person we meet with dignity and humanity.<\/p>\n

Over a collective 65+ years of moderating experience, we’ve spoken with thousands of people from all walks of life (which is astonishing in itself!) Each has contributed something of value to the outcome of our client projects. From CEOs to teenagers, each person’s voice counts.<\/p>\n

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AND THIS MEANS BETTER RESEARCH.<\/b><\/span><\/h1>\n

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Starting with respect means starting without bias<\/em>. In research design and planning, fieldwork, analysis and strategic thinking, it’s crucial to look at the questions from the customer point of view, not our own or the client’s. Respecting individuality means we can design approaches to capture a true range of insights without the distortion of our own preconceived notions.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#668625″ custom_padding=”13px|0px|37px|0px|false|false” top_divider_style=”waves2″ top_divider_color=”#668625″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”|||on|||||” header_text_align=”center” header_font_size=”65px” global_colors_info=”{}”]<\/p>\n

the insight safari way<\/b><\/span><\/h1>\n

<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” column_structure=”2_5,3_5″][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

We love cookies, but not cookie-cutter research.<\/span><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Each project is customized to our unique clients and their business questions. We mix and match methodologies and design creative research exercises to get to the heart of the matter. Also, send cookies.<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” column_structure=”3_5,2_5″][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

When it comes to analysis, we design custom analytic frameworks and also build on existing knowledge bases in disciplines such as psychology, economics and anthropology. Our goal is to let the data drive the output, not force it into our own pre-made box.<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

Stories come first. “Data” comes next. The framework comes last.<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” column_structure=”2_5,3_5″][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

We play well with others, and we know who to call.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n

We are masters at integrating our results into our clients’ other workstreams and existing business intelligence. Need us to partner up with another vendor? We’re happy to collaborate. We’re not the right fit? We can connect you with someone who can help.<\/span>
<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#ffffff” custom_padding=”13px|0px|54px|0px|false|false” top_divider_style=”waves2″ top_divider_color=”#668625″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”125px|0px|27px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ header_font=”|||on|||||” header_text_align=”center” header_font_size=”65px” global_colors_info=”{}”]<\/p>\n

APPROACHES WE USE<\/b><\/span><\/h1>\n

<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” column_structure=”1_3,1_3,1_3″][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Virtual Research” image=”http:\/\/www.insight-safari.com\/wp-content\/uploads\/2022\/06\/tu-1.png” _builder_version=”4.16″ header_level=”h3″ header_font=”|||on|||||” global_colors_info=”{}”]<\/p>\n

    \n
  • Qualitative In-Depth Interviews (1:1)<\/span><\/li>\n
  • Virtual Focus Groups<\/span><\/li>\n
  • Quick-Turn Online Discussion Forums<\/span><\/li>\n
  • Ongoing Online Research Communities<\/span><\/li>\n
  • Journaling<\/span><\/li>\n
  • <\/li>\n<\/ul>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”In-PERSON RESEARCH” image=”http:\/\/www.insight-safari.com\/wp-content\/uploads\/2022\/06\/Untitled-design-17.png” _builder_version=”4.16″ header_level=”h3″ header_font=”|||on|||||” global_colors_info=”{}”]<\/p>\n

      \n
    • In-Depth Interviews<\/span><\/li>\n
    • Focus Groups<\/span><\/li>\n
    • In-Home Ethnographic Interviews<\/span><\/li>\n
    • Retail Intercepts And Shopalongs<\/span><\/li>\n
    • Client\/Consumer Co-Creation Sessions<\/span><\/li>\n
    • Research Retreats & Camps<\/span><\/li>\n<\/ul>\n

      \u00a0<\/span><\/p>\n

      [\/et_pb_blurb][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”STRATEGIC SESSIONS” image=”http:\/\/www.insight-safari.com\/wp-content\/uploads\/2022\/06\/tu.png” _builder_version=”4.16″ header_level=”h3″ header_font=”|||on|||||” global_colors_info=”{}”]<\/p>\n

        \n
      • Brainstorming & Ideation<\/span><\/li>\n
      • Insights Immersion Sessions<\/span><\/span><\/li>\n
      • Strategic Workshops<\/span><\/li>\n
      • Insights Training<\/span><\/li>\n
      • Client\/Consumer Mash-Ups<\/span><\/li>\n<\/ul>\n

        <\/span><\/p>\n

        [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

        OUR PHILOSOPHY We believe the best research is anchored in\u00a0respect.\u00a0We strive to treat every person we meet with dignity and humanity. Over a collective 65+ years of moderating experience, we’ve spoken with thousands of people from all walks of life (which is astonishing in itself!) Each has contributed something of value to the outcome of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cwp_meta_box_check":"No","cwp_rev_product_name":"","cwp_rev_product_image":"","wppr_links":[],"cwp_rev_price":"","wppr_options":[],"wppr_pros":[],"wppr_cons":[],"_et_pb_use_builder":"on","_et_pb_old_content":"\n

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