![](http://www.insight-safari.com/wp-content/uploads/2022/06/humans-e1654615397198.png)
We exist to help humans understand other humans.
More specifically, we conduct research
among a diverse set of audiences
and deliver the results
in transformational ways.
![](http://www.insight-safari.com/wp-content/uploads/2022/06/Copy-of-humans-1.png)
![](http://www.insight-safari.com/wp-content/uploads/2022/06/Copy-of-Copy-of-humans.png)
Our ultimate goal?
To help people and organizations
build better, brighter futures.
We’re betting you want more details.
Our Core Competencies
- In-depth qualitative research, designed to uncover attitudes, behavior and beliefs
- Integrating qualitative research with quantitative approaches
- Dynamic deliverables customized to diverse teams and audiences
- Strategic application of research at multiple levels:
- Corporate strategy
- Brand strategy
- Product strategy
- Marketing strategy
Areas of Business Expertise
- Foundational Consumer Understanding
- Branding & Identity Research
- Customer Experience
- Employee Experience
- User Experience (Products & Services)
- New Product Concept Development & Testing
- Advertising & Message Testing
A Few Key Industries We Serve
- Healthcare, Health Insurance and Pharmaceuticals
- Beauty & Personal Care
- Retail
- Technology
- Financial Services
- Automotive
- Media & Entertainment